Simply Great Meals

One of our key projects has been the development of a CMS for Simply Great Meals, a recipe site for multi-brand food major Simplot.

Our engagement on this project included two modules:

Content APIs

We built a set of over 30 APIs based on a complete separation of content and user interfaces using JSONs that pull content from an extensive database designed by us and pass it on to display containers at the front end.


We designed a comprehensive custom CMS that allows administrators, editors and marketing managers to manage the complete range of content that is required on the site. Innovations include:

  • AJAX-controlled editing forms,
  • a smart product search option that automatically identifies product names within content and hyperlinks these to their descriptions
  • a custom search algorithm that provides eBay-like search filters to the site
  • a weighted text search on content fields like title, description, ingredients


Visit Simply Great Meals at